Digital Marketing

DM is the marketing of products or services using digital technologies, mainly on the internet, but also including mobile phones, display advertising, and any other digital medium. DM channels are systems based on the internet that can create, accelerate, and transmit product value from producer to the terminal consumer by digital networks DM methods such as search engine optimization (SEO), search-engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, Display advertising, e-books, and optical disk and games are becoming more common in our advancing technology. In fact, DM now extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback, and on-hold mobile ringtones. In essence, this extension to non-Internet channels helps to differentiate DM from online marketing, another catch-all term for the marketing methods mentioned above, which strictly occur online.